Bespoke is the perfect fit…

Genaio cooperates with one of world’s best customshirt ateliers in Portugal. This atelier is well-known with customers like famous soccer-players to politicians to worldwide artists and also famous designers from USA, Paris and the Mayfair of London “The Savile Row”. They have selected Genaio as their exclusive partner to remain exclusive and offer the most elegant bespoke items to the clients. Savile Row is a street in Mayfair, central London, Known principally for it’s traditional bespoke tailoring for men. The street is internationally known as “the golden mile of tailoring.”

Genaio and Fernando, the founder of the atelier in portugal, created an amazing system exclusively for Genaio clients. These signature bespoke shirts with perfection are fully personalized to the customers wishes. Genaio is able to work within this method which always creates a one-of-a-kind shirt.

The perfect shirt also needs the perfect fabric. Genaio offers it’s clients the amazing Italian fabrics of Monti. The selection of fabrics Genaio offers are all Egyptian cotton and even a special selection of silk. Depending on posture, desires and trends, we offer a flattering fit of bespoke shirt.

Did you know?

Tailors started doing business in the area in the late 18th century; first in Cork Street, about 1790, then by 1803 in Savile Row itself. In 1846, Henry Poole, later credited as the creator of the dinner jacket or tuxedo, opened an entrance to Savile Row tailoring from his premises in Old Burlington Street. In 1969 Nutters of Savile Row modernized the style and approach of traditional Savile Row tailoring; That continued a modernization in the 1990s with the “New Bespoke Movement” Involving the designers Richard James, Ozwald Boateng and Timothy Everest. The term “bespoke” as applied to fine tailoring is Understood to have Originated in Savile Row, and came to mean a suit cut and made by hand.


Our tailor will help you select your own model and create your one of a kind shirt. You can personlise your shirt by selecting your personal choice of:
- collar type
- collar band height
- collar stiffness
- chest pockets (and inside)
- side split
- rib front
- gusset
- pleats
- cuffs
- rever

After you designed your model the personal tailor will help you select your fabric.

Fabrics and Details

Select your fabrics for the shirt and inside the shirt for your bespoke shirt. Style and personalize your shirt with the finishing options which includes:
- fabric in the inside collar
- fabric in the inside cuffs
- fabric in the gauntlet
- fabric in the in/outside gusset
- buttons
- thread color
- monogram

The tailor will register all your personal wishes for your bespoke shirt take your measurements to start the production.


Genaio's head-office will contact you after approximately 6 weeks when your shirt is ready for delivery. We offer you to decide the delivery time and place.

For more information the client can contact their traveling tailor or our head-office. Personal contact with the tailor creates a bond, which is necessary in our philosophy. A personal custom made shirt with a personal touch should be made with passion and trust between two parties.

Be visible.. be incredible.. wear the impossible